WAEC Marketing Syllabus 2022/2023 | PDF Download Syllabus Here

WAEC Marketing Syllabus for 2022/2023 Examination. It is very obvious that the West African Examination Council has tried very much by providing the WAEC Marketing scheme for candidates who wish to pass WAEC Examination very well.

This is the reason candidates are Online looking For WAEC 2022 Marketing Syllabus Using keywords like, WAEC 2022 Syllabus for Marketing, 2022 WAEC syllabus.

Where to get 2022 Marketing Syllabus for WAEC, Where to buy WAEC Marketing Syllabus 2022, WAEC Marketing Syllabus 2022, The WAEC syllabus for 2022/2023 is given Below, read on.

WAEC Marking is one of the compulsory commercial subjects for candidates to choose during their studies in Secondary school Education, and that is one of the reasons infoshoutloud.com has taken time to outline the Major subject students should consider while preparing for the marketing exams.

WAEC Marketing Syllabus

Download WAEC Syllabus For Marketing 2022 PDF

The following are the scheme of work candidates should consider while preparing for the examination:

1.                                                  SUBJECT PREAMBLE 

The Marketing syllabus at the Senior Secondary School level in Nigeria is made to assess the student’s basic knowledge of marketing. It covers an overview of marketing, marketing concepts, marketing mix, consumer and organizational behavior, marketing management and entrepreneurship.

2.         AIM AND OBJECTIVES 

The aim of the examination is to test candidates:

(1).Knowledge, skills, concepts needed to practice marketing as a career.
(2).Ability to set up and manage a market outlet.
(3).Understanding of the roles of marketing in the economy

WAEC Marketing syllabus PDF download in details:

Introduction to Marketing

(a) Meaning;

(b)      Explanation of basic terms in marketing: needs, wants, demands, product, exchange, transactions, and markets,

(c) Brief history of marketing in Nigeria;

  (d) Functions of marketing. 
     
2Marketing Concepts(a)Meaning; 
  (b) Various marketing concepts (production, product, selling, 
  marketing and societal marketing). 
    
3Marketing Mix and(a) Meaning; 
 Marketing(b)  Elements (4 Ps); 
 Environment 
    
  (c)i Explain Marketing Environment 
  (c)ii Factors affecting marketing environment: 
  political; 
  cultural; 
  religious; 
  economic; 
  technological; 
  social. 
     
4.Products(a)Meaning; 
  (b) Classification (Industrial goods, consumer goods, 
   services, primary and secondary products and mineral 
   products-oil and non oil; 
  (c) Distinctions between classes of products. 
  (d) Product Design* 
    
5.Markets(a) Meaning; 
  (b) Classification: 
  Consumer; 
  –   Organization (industrial, reseller and government) 
    
6.Consumer and(a) Meaning; 
 Organizational   
     
 Behaviour(b)Influencing factors;
  (c)  Decision process in logical order
   
7.Marketing Planning(a)i Meaning, process and importance;
 and Researchii Elements of marketing planning;
  iii Information required for marketing planning
  (b) Reasons for marketing planning and research.
  (c) Utilization of feedback
   
8Pricing(a) Meaning;
  (b)i Strategies (haggling, cost-plus, demand and
   competition);
  ii Application of strategies*
  (c) Price determinants.
    
9Advertising(a)Definition;
  (b)Functions;
  (c) Media – meaning, types, advantages and disadvantages.
  (d) Production of sample adverts*
   
10Sales Promotion(a) Meaning and Functions;
  (b) Forms – price-off, coupons, salesmen competition,
   loyalty schemes, premium offers, trade-in-allowance,
   sampling, training schemes, and merchandising incentives.
   
11Merchandising(a) Meaning;
  (b)  Elements (packaging, branding and labeling)
  (C)Influencing factors;
    
   (d)Functions. 
      
12Distribution (a)Definition; 
   (b)  Channels of distribution (definition and types) 
   (c)Factors influencing choice of distribution channels 
   (d)  Functions of channel members. 
      
13Transportation (a)Meaning, mode, choice and importance; 
   (b) Documents used in transportation; 
   (c)Factors affecting choice of transportation 
     
14Warehousing (a) Meaning, types and functions. 
   (b) Activities in the warehouse 
      
15Market Unions and (a)Market Unions (Meaning and types) 
 Facilitators (b)Roles of Market Unions in local markets; 
   (c)  Market Facilitators – meaning, types and roles. 
     
16International (a) Meaning, importance/reasons and methods of engaging in 
 Marketing international marketing, 
     
   (b)Influencing factors; 
   (c) Guiding rules and regulations; 
     
17ICT in Marketing (a) E-Marketing (electronic marketing) – meaning, 
   ,importance, uses, ethics and abuses. 
      
18Entrepreneurship in (a)Meaning of entrepreneurship and entrepreneur; 
 Marketing (b)Sources of funds; 
   (c)  Factors affecting location of a market outlet; 
   (d)  Management of market outlets – purchase and supply of 
   goods and services; 
   (e)  Selling and bargaining skills; 
      
*Emphasis should be on practical   
       

How to Download WAEC Marketing Syllabus

The WAEC Marketing Syllabus Above is made available in PDF Format for download. To do this, look for the download button to download the syllabus directly to your phone or PC.

RECOMMENDED:

3 .  SUGGESTED READING LIST of TEXTBOOKS

1)  Fundamentals of Marketing by O.O. Shokan – MAM Education Limited, Lagos.

2)   Commerce Textbook by G.A. Saka and Nnabuko J.O. – Emiola Publisher Ltd

3)   Marketing in Nigeria: Concepts, Principles and Decisions, 2nd Edition by B.A. Agbonifoh, O.E Ogwo, D.A. Nnolim, and A.D. Nkamnebe, (2007). – Afritowers Limited Publisher.

I hope with the above WAEC syllabus for Marketing, candidates will be able to study and pass well in the forthcoming examination. Please kindly share this with friends. If there is any question, kindly use the comment box.

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