WAEC Marketing Syllabus for 2022/2023 Examination. It is very obvious that the West African Examination Council has tried very much by providing the WAEC Marketing scheme for candidates who wish to pass WAEC Examination very well.
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Where to get 2022 Marketing Syllabus for WAEC, Where to buy WAEC Marketing Syllabus 2022, WAEC Marketing Syllabus 2022, The WAEC syllabus for 2022/2023 is given Below, read on.
WAEC Marking is one of the compulsory commercial subjects for candidates to choose during their studies in Secondary school Education, and that is one of the reasons infoshoutloud.com has taken time to outline the Major subject students should consider while preparing for the marketing exams.
Table of Contents
Download WAEC Syllabus For Marketing 2022 PDF
The following are the scheme of work candidates should consider while preparing for the examination:
1. SUBJECT PREAMBLE
The Marketing syllabus at the Senior Secondary School level in Nigeria is made to assess the student’s basic knowledge of marketing. It covers an overview of marketing, marketing concepts, marketing mix, consumer and organizational behavior, marketing management and entrepreneurship.
2. AIM AND OBJECTIVES
The aim of the examination is to test candidates:
| (1). | Knowledge, skills, concepts needed to practice marketing as a career. |
| (2). | Ability to set up and manage a market outlet. |
| (3). | Understanding of the roles of marketing in the economy |
WAEC Marketing syllabus PDF download in details:
Introduction to Marketing
(a) Meaning;
(b) Explanation of basic terms in marketing: needs, wants, demands, product, exchange, transactions, and markets,
(c) Brief history of marketing in Nigeria;
| (d) Functions of marketing. | ||||
| 2 | Marketing Concepts | (a) | Meaning; | |
| (b) Various marketing concepts (production, product, selling, | ||||
| marketing and societal marketing). | ||||
| 3 | Marketing Mix and | (a) Meaning; | ||
| Marketing | (b) Elements (4 Ps); | |||
| Environment | ||||
| (c)i Explain Marketing Environment | ||||
| (c)ii Factors affecting marketing environment: | ||||
| – | political; | |||
| – | cultural; | |||
| – | religious; | |||
| – | economic; | |||
| – | technological; | |||
| – | social. | |||
| 4. | Products | (a) | Meaning; | |
| (b) Classification (Industrial goods, consumer goods, | ||||
| services, primary and secondary products and mineral | ||||
| products-oil and non oil; | ||||
| (c) Distinctions between classes of products. | ||||
| (d) Product Design* | ||||
| 5. | Markets | (a) Meaning; | ||
| (b) Classification: | ||||
| – | Consumer; | |||
| – Organization (industrial, reseller and government) | ||||
| 6. | Consumer and | (a) Meaning; | ||
| Organizational | ||||
| Behaviour | (b) | Influencing factors; | |
| (c) Decision process in logical order | |||
| 7. | Marketing Planning | (a)i Meaning, process and importance; | |
| and Research | ii Elements of marketing planning; | ||
| iii Information required for marketing planning | |||
| (b) Reasons for marketing planning and research. | |||
| (c) Utilization of feedback | |||
| 8 | Pricing | (a) Meaning; | |
| (b)i Strategies (haggling, cost-plus, demand and | |||
| competition); | |||
| ii Application of strategies* | |||
| (c) Price determinants. | |||
| 9 | Advertising | (a) | Definition; |
| (b) | Functions; | ||
| (c) Media – meaning, types, advantages and disadvantages. | |||
| (d) Production of sample adverts* | |||
| 10 | Sales Promotion | (a) Meaning and Functions; | |
| (b) Forms – price-off, coupons, salesmen competition, | |||
| loyalty schemes, premium offers, trade-in-allowance, | |||
| sampling, training schemes, and merchandising incentives. | |||
| 11 | Merchandising | (a) Meaning; | |
| (b) Elements (packaging, branding and labeling) | |||
| (C) | Influencing factors; | ||
| (d) | Functions. | |||||
| 12 | Distribution | (a) | Definition; | |||
| (b) Channels of distribution (definition and types) | ||||||
| (c) | Factors influencing choice of distribution channels | |||||
| (d) Functions of channel members. | ||||||
| 13 | Transportation | (a) | Meaning, mode, choice and importance; | |||
| (b) Documents used in transportation; | ||||||
| (c) | Factors affecting choice of transportation | |||||
| 14 | Warehousing | (a) Meaning, types and functions. | ||||
| (b) Activities in the warehouse | ||||||
| 15 | Market Unions and | (a) | Market Unions (Meaning and types) | |||
| Facilitators | (b) | Roles of Market Unions in local markets; | ||||
| (c) Market Facilitators – meaning, types and roles. | ||||||
| 16 | International | (a) Meaning, importance/reasons and methods of engaging in | ||||
| Marketing | international marketing, | |||||
| (b) | Influencing factors; | |||||
| (c) Guiding rules and regulations; | ||||||
| 17 | ICT in Marketing | (a) E-Marketing (electronic marketing) – meaning, | ||||
| ,importance, uses, ethics and abuses. | ||||||
| 18 | Entrepreneurship in | (a) | Meaning of entrepreneurship and entrepreneur; | |||
| Marketing | (b) | Sources of funds; | ||||
| (c) Factors affecting location of a market outlet; | ||||||
| (d) Management of market outlets – purchase and supply of | ||||||
| goods and services; | ||||||
| (e) Selling and bargaining skills; | ||||||
| *Emphasis should be on practical | ||||||
How to Download WAEC Marketing Syllabus
The WAEC Marketing Syllabus Above is made available in PDF Format for download. To do this, look for the download button to download the syllabus directly to your phone or PC.
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3 . SUGGESTED READING LIST of TEXTBOOKS
1) Fundamentals of Marketing by O.O. Shokan – MAM Education Limited, Lagos.
2) Commerce Textbook by G.A. Saka and Nnabuko J.O. – Emiola Publisher Ltd
3) Marketing in Nigeria: Concepts, Principles and Decisions, 2nd Edition by B.A. Agbonifoh, O.E Ogwo, D.A. Nnolim, and A.D. Nkamnebe, (2007). – Afritowers Limited Publisher.
I hope with the above WAEC syllabus for Marketing, candidates will be able to study and pass well in the forthcoming examination. Please kindly share this with friends. If there is any question, kindly use the comment box.
