WAEC Marketing Questions and Answers 2019/2020 to OBJ/ESSAY

WAEC Marketing questions and Answers 2019/2020 to OBJ/ESSAY. Are you Searching for waec marketing question and answer, WAEC marketing questions and answers 2019, waec 2019 marketing question and answer, 2019 waec question on marketing, waec marketing question, waec marketing 2019, waec 2019/ 2020 marketing question and answer, WAEC 2019 marketing theory and objectives answers waec marketing essay and objective 2019? you are at the right page

WAEC Marketing Questions and Answers 2019/2020 to OBJ/ESSAY, WAEC Marketing Questions and Answers 2019/2020 SECTION A and SECTION B

WAEC Marketing Questions and Answers 2019/2020 to OBJ/ESSAY

In this article, I will be showing you WAEC Marketing Questions and Answers 2019/2020 to OBJ/ESSAY for free. You will also understand how the 2019 WAEC Marketing questions are set and many other examination details.

WAEC 2019 Marketing theory answers



How to Pass JAMB Successfully Without Cheating

Below is the 2019 marketing syllabus and scheme of exams.


In the 2019 waec marketing exams, There will be two papers, Papers 1 and 2, both of which will constitute a composite paper to be taken at one sitting.

PAPER 1 : will consist of about forty multiple-choice objective questions which will cover the entire syllabus. Candidates are expected to answer all the questions in 50 minutes for 40 marks.

PAPER 2 : Will be a 2-hour paper consisting of six essay questions, out

of which candidates will be expected to answer any four for 80 marks.


  1. Fundamentals of Marketing by O.O. Shokan – MAM Education
  2. Commerce Textbook by G.A. Saka and Nnabuko J.O. – Emiola Publication Ltd
  3. Marketing in Nigeria: Concepts, Principles and Decisions, 2nd Edition by B.A. Agbonifoh, O.E Ogwo, D.A. Nnolim, and A.D. Nkamnebe,



  1. Introduction to Marketing

(a) Meaning;

(b) Explanation of basic terms in marketing: needs, wants, demands,

product, exchange, transactions, and markets,

(c) Brief history of marketing in Nigeria;

(d) Functions of marketing.

  1. Marketing Concepts

(a) Meaning;

(b) Various marketing concepts (production, product, selling, marketing and societal marketing).

  1. Marketing Mix and Marketing Environment

(a) Meaning;

(b) Elements;

(c)i Explain Marketing Environment

(c)ii Factors affecting marketing environment:

– political;

– cultural;

– religious;

– economic;

– technological;

– social.

  1. Products

(a) Meaning;

(b) Classification (Industrial goods, consumer goods,

services, primary and secondary products and mineral products-oil and non oil;

(c) Distinctions between classes of products.

(d) Product Design*

  1. Markets

(a) Meaning;

(b) Classification:

– Consumer;

– Organization (industrial, reseller and government)

  1. Consumer and Organizational Behaviour

(a) Meaning;

(b) Influencing factors;

(c) Decision process in logical order

  1. Marketing Planning and Research

(a)i Meaning, process and importance;

ii Elements of marketing planning;

iii Information required for marketing planning

(b) Reasons for marketing planning and research.

(c) Utilization of feedback

  1. Pricing

(a) Meaning;

(b)i Strategies (haggling, cost-plus, demand and


ii Application of strategies*

(c) Price determinants.

  1. Advertising

(a) Definition;

(b) Functions;

(c) Media – meaning, types, advantages and disadvantages.

(d) Production of sample adverts*

  1. Sales Promotion

(a) Meaning and Functions;

(b) Forms – price-off, coupons, salesmen competition,

loyalty schemes, premium offers, trade-in-allowance,

sampling, training schemes, and merchandising incentives.

  1. Merchandising

(a) Meaning;

(b) Elements (packaging, branding and labeling)

(C) Influencing factors;

(d) Functions.

  1. Distribution

(a) Definition;

(b) Channels of distribution (definition and types)

(c) Factors influencing choice of distribution channels

(d) Functions of channel members.

  1. Transportation

(a) Meaning, mode, choice and importance;

(b) Documents used in transportation;

(c) Factors affecting choice of transportation

  1. Warehousing

(a) Meaning, types and functions.

(b) Activities in the warehouse

  1. Market Unions and Facilitators

(a) Market Unions (Meaning and types)

(b) Roles of Market Unions in local markets;

(c) Market Facilitators – meaning, types and roles.

  1. International Marketing

(a) Meaning, importance/reasons and methods of engaging in international marketing,

(b) Influencing factors;

(c) Guiding rules and regulations;

  1. ICT in Marketing

(a) E-Marketing (electronic marketing) – meaning, ,importance, uses,ethics and abuses.

  1. Entrepreneurship in Marketing

(a) Meaning of entrepreneurship and entrepreneur;

(b) Sources of funds;

(c) Factors affecting location of a market outlet;

(d) Management of market outlets – purchase and supply of goods and services;

(e) Selling and bargaining skills;

*Emphasis should be on practical

Below is WAEC Marketing Questions and Answers 2019/2020 to OBJ/ESSAY

  1. The performance of business activities that direct the flow of goods and services from producer to consumer is
    A. distribution.
    B. marketing.
    C. advertising.
    D. promotion.
  2. Goods produced for immediate use by a household is classified as
    A. industrial goods.
    B. market goods.
    C. durable goods.
    D. consumer goods.
  3. Which of the following is not a component of marketing mix?
    A. Price
    B. Product
    C. Profit
    D. Promotion
  4. Which of the following is not influenced by consumer behavior?
    A. Life style
    B. Culture
    C. Religion
    D. Distribution
  5. In Nigeria, the body that ensures that its members operate according to their professional ethics is the
  1. A) SON
  2. B) NPF
  3. C) MAN
  4. D) NAFDAC
  1. The current highest decision-making body on privatization and commercialization of public enterprises in Nigeria is the
  1. A) National Council on Privatization
  2. B) Securities and Exchange Commission
  3. C) Nigeria Investment Promotion Commission
  4. D) Bureau of Public Enterprises
  1. The principle of indemnity is NOT applicable to
  1. A) Life assurance
  2. B) Accident insurance
  3. C) Fire insurance
  4. D) Marine insurance
  1. The advertising medium which combines sight and sound is the


  1. A) Radio
  2. B) Television
  3. C) Print media
  4. D) posters

Show Answer


  1. The closure of the unregistered patent medicine stores is geared towards sound
  1. A) economic environment
  2. B) social environment
  3. C) physical environment
  4. D) legal environment

1O. Recommendation made by the Central Bank to the commercial banks in respect of their lending policy is known as

  1. A) directives
  2. B) moral suasions
  3. C) advisory notes
  4. D) consolidation
  1. Way bill is a document driving details of goods sent by
  1. A) public vehicle, train and air
  2. B) train ad ship
  3. C) ship alone
  4. D) air alone
  1. An association of the principal business concerns in an area is referred to as
  1. A) Article of association
  2. B) Memorandum of Association
  3. C) Chambers of Commerce
  4. D) Chambers of Companies
  1. Commission salesman include the following except


  1. A) Factors
  2. B) Brokers
  3. C) Del credere agents
  4. D) Partners
  1. Into which of the following two broad areas can trade be divided
  1. A) home and foreign trade
  2. b) wholesale and retail trade
  3. C) imports and exports
  4. D) visible and invisible trade
  1. Which of the following is not true of sole proprietorship?
  1. A) It has a separate legal entity
  2. B) It has unlimited liability
  3. C) It has slim chances of expansion
  4. D) It can convert into a company
  1. Commerce means
  1. A) The creation of utility
  2. B) Exchange of goods and services
  3. C) Exchange and distribution of goods and services
  4. D) Exchange and distribution of goods
  1. The most common means of transport in the riverine area is
  1. A) Bus
  2. B) Canoe
  3. C) Train
  4. D) helicopter
  1. Which of the following cheques could not be cashed across the counter?
  1. A) Crossed cheque
  2. B) Order cheque
  3. C) Certified cheque
  4. D) Bearer cheque
  1. In marketing, any good or service that satisfies the consumer is called a


  1. A) Place
  2. B) Product
  3. C) Promotion
  4. D) price

2O. Which of the following is a non-consumable item in the office?

  1. A) Furniture
  2. B) Loose sheets
  3. C) Office pins
  4. D) File tags
  1. One of the obstacles to achieving one objective of ECOWAS is
  1. A) Lack of common currency
  2. B) Colonial linkages
  3. C) Sovereignty of states
  4. D) Language differences
  1. One of the main objectives of establishing the Niger River Basin Commission was to


  1. A) Embark on a comprehensive survey of the available water resources
  2. B) Carry out research for the development of fresh water fisheries
  3. C) Develop infrastructures to facilitate economic activities
  4. D) Promote trade among member-states to improve standards of living


  1. The basic function of the Nigerian Port Authority is to
  1. A) Ensure that the right caliber of personnel is employed at the ports
  2. B) Coordinates and regulate the activities of shipping lines
  3. C) Facilitate and control the movement of goods arid services into and out of the country
  4. D) Coordinate the activities of all the seaports in the country
  1. The practice by which an insurance company accepts a very large risk and later shares it with other insurance companies is called
  1. A) subrogation
  2. B) contribution
  3. C) re-insurance
  4. D) identity
  1. Goods imported to a country for the purpose of re-exporting attracts a rebate known as
  1. A) customers drawback
  2. B) export royalty
  3. C) incentive
  4. D) export rebate
  1. The nominal value of a share as specified in the memorandum of association and the share certified is the
  1. A) discounted value
  2. B) stock value
  3. C) face value
  4. D) par value
  1. “Caveat emptor” as a commercial legal word means
  1. A) Let the seller beware
  2. B) Let the producer beware
  3. C) Let the buyer be awarded
  4. D) Let the buyer beware
  1. The main feature of a supermarket is the sale of
  1. A) Office equipment only
  2. B) Food stuff only
  3. C) General household goods
  4. D) Building materials
  1. The ship that is used as a sea taxi is called
  1. A) Linens
  2. B) Tramps
  3. C) Tankers
  4. D) coasters

3O. Which of the following is not a reward for labour


  1. A) Profits
  2. B) salaries
  3. C) Wages
  4. D) allowances
  1. The person who calculates premium, sums assured and surrenders value in insurance contract is called
  1. A) accountant
  2. b) actuary
  3. C) valuer
  4. D) auditor
  1. In the contract of sale of goods, let the buyer beware’ is signified by


  1. A) del credence
  2. B) caveat vendetta
  3. C) caveat emptor
  4. D) res ipsaloquitor
  1. The main purpose for establishing a public corporation is to


  1. A) provide employment
  2. B) provide essential services
  3. C) make profit
  4. D) establish monopoly
  1. Factorizing is a trade debt term used when the agent buys all the trade debts of the
  1. A) Importer
  2. B) Exporter
  3. C) Nations
  4. D) customers
  1. Stevedores as a term in foreign trade means men who
  1. A) inspect goods in ships
  2. B) import goods by ships
  3. C) collect duties
  4. D) load and unload ships
  1. A close indent is an instruction to an agent to
  1. A) Order goods from a particular manufacturer
  2. B) Order goods from any manufacturer
  3. C) Sell goods in any form
  4. D) Sell goods to a certain firm
  1. Profit expressed as a percentage of the goods sold is referred to as


  1. A) Margin
  2. B) Mark up
  3. C) Gain percentage
  4. D) Gross profit

38.The main advantage of a sole trader is its freedom to

  1. A) Employ anyone he likes
  2. B) Seek advice from any source
  3. C) Take quick decisions
  4. D) Plough all the profits back into the business
  1. In the case of voluntary liquidation of a business is (lie receiver is appointed by
  1. A) Creditors
  2. B) Debtors
  3. C) Directors
  4. D) Shareholders

4O. When a company was more of loans than equity to finance its business, the company is said to be

  1. A) Bankrupt
  2. B) Solvent
  3. C) High geared
  4. D) In a strong liquid position
  1. Rights issue means the
  1. A) Issue of shares to the directors of a company on favourable firms
  2. B) Issue of shares of a company only to the founder of the company
  3. C) Rights of shareholder to vote on any issue
  4. D) Issue of shares to shareholders on favourable terms
  1. A term which indicates that a share is temporary suspended is
  1. A) Ex-dividend
  2. B) Un-dividend
  3. C) Bond
  4. D) stock
  1. Excise duties are paid on goods that are
  1. A) imported into the country
  2. B) manufactured within the country
  3. C) exported to other countries
  4. D) kept in bonded warehouses
  1. the business in the stock exchange is characterized essentially by
  1. A) dealing
  2. B) brokerage
  3. C) speculations
  4. D) transactions
  1. the insurance policy which provides full cover against all risks at seas is known as:


  1. A) policy with particular average
  2. B) policy free of particular average
  3. C) marine freight insurance
  4. D) marine voyage policy insurance
  1. A major liability of a commercial bank arises form
  1. A) customers deposit
  2. B) loans and advances
  3. C) overdrafts
  4. D) staff allowances
  1. In the channel of distribution, which of the following sets is entirely made up of middle men?
  1. A) Wholesales, retailers and agents
  2. B) Manufacturers, consumers and retailers
  3. C) Wholesales, agents and consumers
  4. D) Retailers, manufacturers and wholesales
  1. Most foreign trade transactions are paid through the use of


  1. A) Central Bank cheques
  2. B) Bank drafts drawn by commercial banks on their foreign branches
  3. C) Irrevocable and confirmed letters of credits
  4. D) Letters of credit authenticated by the embassies of the respective countries
  1. The merger of two companies producing same type of produce is an example of


  1. A) Vertical integration
  2. B) Horizontal integration
  3. C) Internal merger
  4. D) An acquisition

Opening stock: ₦40,000.00
Purchases: ₦115,000.00
Closing stock: ₦60,000.00
Sales: ₦250,000.00

5O.Which is the cost of goods sold?


  1. A) ₦155,000.00
  2. B) ₦95.000.00
  3. C) ₦50,000.00
  4. D) ₦30,000.00

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