Advertising on Facebook is a great way to carry your business to a higher level. I will outline in this article significant reasons you should start Facebook advertisement as an entrepreneur.
Facebook is considered one of the top advertising channels online. If you are not sure whether Facebook ads will work for you, just let the data speak for itself:
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Start Advertising on Facebook
Facebook has seen a steady increase of advertising revenue annually in the last decade because Facebook ads work. In a survey by Kleiner Perkins, it was found that 78% of American consumers say they’ve discovered products on Facebook.
Facebook ads can work for you, too, if you take the time to master the complex art that is creating highly effective Facebook ads.
Facebook and the internet as a whole will continue to be the best way for you to connect with consumers and generate sales using ads. Relax and go through the reasons you should start advertising on Facebook
Reasons Why You Should Start Advertising on Facebook
No 1: Your Audience Is On Facebook
With 2.38 billion Facebook users , and 22 billion ad clicks per year, Facebook is providing businesses with the largest advertising opportunity since search.
So yes, your audience is on there somewhere – it’s just a matter of finding them (which I’ll get into in reason #3), but if you have doubts just re-read those stats because they are quite telling, my friend.
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No 2: Facebook Ads Are Cheap
I can tell you that Facebook ads are practically free! Well, not actually what you think. In fact, the reason you need to advertise is because keeping track of organic activity on your business page won’t yield results.
Just take a look at the graph below, which unfortunately proves that the days of organic reach are long gone; your posts just aren’t showing up in your fans’ Facebook newsfeed:
On the bright side, Facebook ads tend to cost a fraction of what other online marketing channels cost.
If you’re strapped for cash, just ensure that you set reasonable daily Facebook budgets so you don’t exceed what you’re able to spend.
“It’s not a question of how much Facebook costs, but how far your money will go,” says Brett. “If you go into Facebook advertising with a clear focus and follow a simple strategy, the cost-efficiency of the platform will astound you.”
The graph below from Brian Carter’s Moz article really says it all. In terms of cost to reach a thousand people, Facebook is far less expensive than all other channels (online and offline):
“If you spend $1 per day on Facebook ads, you will get in front of 4,000 people that wouldn’t have seen you otherwise,” says Brian. “If you can’t spare $30 per month, you shouldn’t be in business.”
No 5: Facebook Allows You to Find New Qualified Leads Easily
Once you’ve found an audience that converts like crazy, you can clone them. I’m damn serious ! The feature is called “lookalike audiences” where you can take a custom audience and Facebook will reach NEW people who are similar to that audience and therefore likely to be interested in your business.
Lookalike audiences can also be built with conversion pixels (for instance, the conversion pixels from your paid search ads!), install data from mobile apps, or simply from fans of your Facebook page.
You can also further define the size and targeting options to ensure your lookalike audience is an accurate reflection of your target buyers.
If you want to keep up and beat your competitors, follow my advice and hope on the Zuckerberg bandwagon – it isn’t bad!
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