Most popular Instagram influencer in Nigeria 2023

Instagram is one of the most widely used social media platforms in Nigeria. Do you want to know who is the best content creator in Nigeria? Who are the top social media influencers in Nigeria? How much are influencers paid in Nigeria? If you’re looking for answers to those questions keep reading to find out.

If you’ve been looking for the top influencer in Nigeria, then you’re at the right place.

In this article, we’re going to talk about the most famous Instagram influencers in Nigeria; Top female Instagram influencers in Nigeria

How much are influencers paid in Nigeria?

Before getting to know the most popular Instagram influencer in Nigeria, let’s first look at how much influencers earn on Instagram.

Nano influencers earn above ₦40,000. So, this would be those with less than 15,000 followers.

Micro-influencers charge ₦150,000 and above. They could charge this amount for a single post or two or three posts. Their follower count will be leaning towards 100,000 – 500,000 followers.

Macro influencers charge 700,000 and above for posts and mega influencers charge about N2,000,000.

The arrangement of how and what to post influences how much they earn or collect.

A part of the influencer business is brand ambassadorship which means the face of a brand or product.

Typically, a brand ambassadorship means your face is going to be associated with the products.

Top social media influencers in Nigeria 2023

1. Davido

David Adeleke is the number one Nigerian influencer in 2022. He is also the second and the 53rd in Africa and the world respectively. He has over 24.2 million followers on Instagram.

2. Yemi Alade

This female Nigerian singer is highly influential. She has over 16.8 million followers on Instagram and stands out as the most followed female influencer in Nigeria. Yemi Alade has many fans across the world.

3. Funke Akindele 

Funke Akindele is a big celebrity in the Nigerian Nollywood movie industry. She is a movie producer and actress with over 15.3 million followers on Instagram.

4. Tiwa Savage

With her sweet voice and unique singing styles, Tiwa Savage is a big Nigerian influencer with over 15 million followers on Instagram making her the most popular Nigerian female musician.

5. Wizkid

Ayo Balogun, also known as “Star boy”, Wizkid is an award-winning Nigerian singer who has over 14.6 million followers on Instagram.

6. Don Jazzy

The CEO of Mavins Record, Don Jazzy is a popular Nigerian singer and song producer. He is highly influential and has helped many other singers reach the top. He has over 13.5 million followers on Instagram.

7.  Mercy Johnson

Mercy Johnson Okojie is a popular Nigerian actress. She is a big celebrity with over 12.7 million followers on Instagram.

8. Ay comedian

Richard Ayodeji Makun (AY) is a comedian and one of the most influential Nigerian entertainers. He has over 10.4 million followers on Instagram.

9. Falz

Falz is a popular actor and singer. His influence and unique style of music have earned him over 8.8 million followers on Instagram.

10. Samuel A. Perry (Broda Shaggi)

This funny comedian and Nigerian actor is a highly influential entertainer with over 7.4 million followers on Instagram.


Who is the biggest content creator in Nigeria?

Lasisi Elenu (Nosa Afolabi) is widely known for his comedy skits. He won The Force of Comedy Skits at Trendupp Awards 2022. The category covers influencers and content creators who commanded the highest engagement & vitality power in the comedy niche.

Amazing Klef (Okwuchukwu Martins Dominic) won The Force of Creative Art category at the Trendupp Award 2022. This category covers influencers and content creators who command the highest engagement & vitality power in the art niches such as painting/drawing, writing, video content production, and dancing, etc. There are the two topmost content creators in Nigeria.

Top female Instagram influencers in Nigeria

When it comes to social media influence Nigerian female influencers top the list. Below is a list of the top female influencers in Nigeria

  1. Yemi Alade @yemialade has 17million followers.
  2. Funke Akindele @funkejenifaakindele 15.5million followers.
  3. Tiwa savage @tiwasavage 15.4Million followers
  4. Mercy Johnson @mercyjohnsonokojie 13 million followers
  5.  In Edo @iniedo 12.7million followers

The most popular Instagram influencers in Nigeria are mostly celebrities in the entertainment industry. Becoming an Instagram influencer demands a lot of hard work and consistency to create a big fan base on Instagram.

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