WAEC 2026 Marketing Questions and Answers (Expo/Runs) Objectives/Essay

Now you have a complete guide on Likely WAEC Marketing free Questions and Answers to help you succeed. People may wish to have access to likely WAEC expo/runs in Marketing, but I tell you, the details on Objectives and theory Marketing WAEC Questions and Answers provided for you here is the best.

The West African Examination Council (WAEC) Marketing paper 1 and 11 (Objectives and Essay) schedule is available in the official WAEC Timetable. All the necessary materials will be provided by the management board for the smooth running of the exams. To pass WAEC Marketing with A1, keep reading fore latest news on correct WAEC Marketing answers.

WASSCE Marketing past Questions papers has been provided here to help you get ready for the questions that will be presented to you. Likely Marketing expo and how to answer the questions without wasting time are equally provided.

Marketing Answers to Objectives Questions

There are free WAEC Marketing Past Questions and Answers for you. Take your time and make good use of it while waiting for the latest update on Likely Marketing expo.

Below are Objectives WAEC Marketing Past questions and Answers: 

1. Sales promotion is important because it enhables a business to

• A.  locate customers in different areas
• B. fix prices for its products and services
• C. create competition between different products
• D. stimulate demand for its products

Answer: D (stimulate demand for its products)

2. An organizational factor that influences a manager’s decision to but raw materials from a particular source is company’s

• A. structure
• B. procedure
• C. reward system
• D. image

Answer: D (image)

3. The set of variables a confectionery company uses to execute its marketing strategy is marketing

• A. mix
• B.  tactics
• C. policy
• D. plan

Answer: A (plan)

4. A product that is brought frequently on impulse at lower price is

• A. convenience goods
• B.  industrial goods
• C. unsought goods
• D. speciality goods

Answer: A (convenience goods)

5. Air transport is preferred to other modes because it is

• A. faster in transporting goods for long distance
• B. affected by weather conditions
• C. suitable for door-to-door services
• D. relatively cheaper than other modes

Answer: A (faster in transporting goods for long distance)

6. A person who carries out point-of-sales promotion is

• A. a merchandiser
• B. a retailer
• C. a wholesaler
• D. an agent

Answer: A (a merchandiser)

7. The Consumer buying behaviors that requires the least effort is ……..

• A Routine Buying
• B High Buying
• C Impulse Buying
• D New Buying

The Correct Answer = C ( Impulse Buying)

8.The differentiation of a firm’s product from other competing goods is__________

• A. Coding
• B. Labelling
• C. Packaging
• D. Branding

The Correct Answer = B (Labelling)

9. Which of the following element is for external marketing environment is_____________

• A. Economic indices
• B. Company procedures
• C. Corporate culture
• D. Organization Policy

The Correct Answer= A ( Economics indices)

10. One of the following is a short term tools used in boosting turnover:

• A. Personal selling
• B Sales Promotion
• C. Mass media
• E. E-mail marketing

The Correct Answer = B ( Sales Promotion)

11. ………. Is an advertising leaflet that introduces the message off the advertisement

• A. Headline
• B. Photograph
• C. Margin
• D. Cut-out

The Correct Answer= A ( Headline)

12. The Amount of money charged for…..

• A. Fare
• B. Price
• C. Revenue
• D. Cash

The Correct Answer= B (price)

13. Which of the following best explain the process of collecting and Analyzing information about the external marketing environment?

• A. Market Segmentation
• B. Environmental management
• C. Marketing Research
• D. Marketing Management

The Correct Answer= C ( Marketing Research)

14.  All are examples of institutional consumers excerpt?

• A. Hotels
• B. Schools
• C. Hospitals
• D. Households

The Correct Answer=D ( Households 

15. E-mail marketing is also Called…..?

• A. E-mail Order
• B. Direct purchase
• C. Internet Business
• D. Electronic banking

The Correct Answer= C ( internet Business)

16.The willingness and ability to identify business opportunity, establish and operate it successfully is________

• A. Distribution
• B. Wholesaling
• C. Entrepreneurship
• D. Purchasing

The Correct Answer = C ( Entrepreneurship)

17.One distinctive feature of a supermarket is 

• A. pre-packaging of goods
• B. after-sale services
• C. credit sales
• D. self service

Answer: D (self service)

18.A factor that will be considered in the choice of transportation mode is 

• A. location of customer
• B. product brand
• C. government policy
• D. reliability of the means

Answer: A (location of customer)

19.Mr john, who identifies people’s need for popcorn and meets it at a profit, is a

• A. researcher
• B. factor
• C. marketer
• D. facilitator

Answer: C (marketer)

20.Services offered to customers by a firm to encourage continuous patronage of company’s product is 

• A. pre-sale services
• B. after-sales services
• C. self-services
• D. merchandising services

Answer: B ( after-sales services)

21.Ernest Ltd.’s effort to promote and sell its fruit juice through the company’s website is an example of 

• A. e-payment
• B. e -marketing
• C. e- procurement
• D. e- transaction

Answer: B (e -marketing)

22.The process of entering a new market by paying a fee for using another company’s brand name 

• A. exporting
• B. licensing
• C. direct ownership
• D. joint venture

Answer: B (licensing)

23.An  association of traders belonging to the same line of business is a 

• A. coporative society
• B. merchant association
• C. market faciliator
• D. market union

Answer: A ( coporative society)

24.”Saka Ltd has decided to engage in the international market but wants to minimize the risk involved ”

• A. exporting
• B. direct investment
• C. joint venture
• D. licensing

Answer: A (exporting)

25. Use the following information to answer this question 

• A. increase regulation in the foreign market
• B. high labour cost in the foreign market
• C. low demand in the domestic market
• D. availability of subsidies in the domestic market

Answer: A (increase regulation in the foreign market)

26.The function of marketing that deals with the movement of goods and salesmen from one location to another is

• A. warehouse
• B. transportation
• C. distribution
• D. promotion

Answer: C (distribution)

27.The process of attaching or printing information about a product on the package is 

• A. branding
• B. labeling
• C. designing
• D. cataloguing

Answer: A (branding)

28.Which of the following is a distribution method used by a sachet water company that sells its product to households?

• A. indirect distribution
• B. exclusive distribution
• C. direct distribution
• D. intensive distribution

Answer: C (direct distribution)

29.A document that contains information relating to goods being transported is 

• A. waybill
• B. receipt
• C. licence
• D. invoice

Answer: A (waybill)

See: WAEC Timetable

30.The use of private retail outlets in the sales and distribution of petroleum products in Nigeria is an example of  

• A. direct distribution
• B. selective distribution
• C. indirect distribution
• D. exclusive distribution

Answer: C (indirect distribution)

31.A highly priced industrial product would be distributed using 

• A. indirect channel
• B. intensive distribution
• C. direct channel
• D. selective distribution

Answer: C (direct channel)

32.A channel buying responsible for bulk breaking is the 

• A. producer
• B. agent
• C. consumer
• D. wholesaler

Answer: D (wholesaler)

33. The process of designing and producing containers and wrappers for a product is 

• A. package
• B. branding
• C. labelling
• D. sorting

Answer: A (package)

34.Use the following information to answer this  question

• A. advertising
• B. public relations
• C. free samples
• D. personal selling

Answer: B (public relations)

35. Use the following information to answer this  question

• A. seasonal discount
• B. cash discount
• C. functional discount
• D. quantity discount

Answer: D (quantity discount)

36.Newspapers, magazines, and pamphlets are examples of 

• A. electronic media
• B. print media
• C. social media
• D. broadcast media

Answer: B (print media)

37.An advantage of using radio as a medium of advertising is that it has 

• A. wide geographical coverage
• B. visual and motion effect
• C. unlimited time availability
• D. long lasting effect

Answer: A (wide geographical coverage)

38. KPKC Ltd bought 60 packs of beverages at # 150 each and sold them at a 20%  mark-up

• A. #30
• B. #120
• C. #150
• D. #180

Answer: D (#180)

39. KPKC Ltd bought 60 packs of beverages at # 150 each and sold them at a 20%  mark-up

• A. #1,800
• B. # 7,200
• C. # 9,000
• D. # 10,800

Answer: C (# 9,000)

40.KPKC Ltd bought 60 packs of beverages at # 150 each and sold them at a 20%  mark-up

• A. demand based pricing
• B. penetration pricing
• C. skimming pricing
• D. cost -plus pricing

Answer: D (cost -plus pricing)

41.Which of the following buyers of product is classified as a consumer markets?

• A. industries
• B. retailers
• C. household
• D. government

Answer: C (household)

42. Cognitive dissonance occurs when a consumer

• A. is satisfied with a product
• B. dissatisfied with a product
• C. Rebuys a product
• D. recommend a product

Answer: A (is satisfied with a product)

43.A consumer’s buying behavior is influenced by 

• A. professional options
• B. reference group
• C. company’s strategy
• D. company’s plan

Answer: C (company’s strategy)

44. The first step in the marketing research process  is

• A. data analysis
• B. problem definition
• C. collection of data
• D. reporting of findings

Answer: B (problem definition)

45. Which of the following information would be relevant in marketing research for industrial goods?

• A. consumption pattern
• B. lifestyle of consumers
• C. product life cycle
• D. size of the product

Answer: C (product life cycle)

46.The market is broadly classified as ?

• A. consumer and organisational market
• B. retail and wholesale market
• C. consumer and wholesale markets
• D. industrial and government markets

Answer: A (consumer and organisational market)

47.Lubricants purchased by a farmer and used it up in their course of  operations are classified as 

• A. consumer product
• B. industrial product
• C. specialty goods
• D. unsought goods

Answer: A (consumer product)

48.Which of the following categories of products is classified based on usage?

• A. mineral and non mineral product
• B. consumers and industrial goods
• C. oil and non-oil product
• D. goods and services

Answer: B (consumers and industrial goods)

49.The part of the product with a primary function of protecting its content is the  

• A. brand name
• B. trademark
• C. container
• D. label

Answer: C (container)

50.An element of marketing mix that deals with the storage of food is?

• A. product
• B. price
• C. place
• D. promotion

Answer: C (place)

WAEC Essay Marketing Questions

Q1. OJ Ltd is a consumer goods manufacturing firm. They sell to retail outlets throughout the country. The company intends to increase its market share.

Explain the following terms in relation to the company’s business activities :

(i)demand (ii)product (iii)market.

(b) Outline two types of distribution channels the company could adopt

(c). State three functions that each of the following channel members the company could use.

(i) wholesaler (ii )retailer.

Answer:

I. Demand: The company would increase its market shares by forecasting I the quantity of the product its consumers are willing to buy and pay for, at a particular period.

II. Product: The company would manufacture goods that are of high quality, at affordable prices to satisfy the consumers better than its competitors to increase its market shares.

III. Market: These are the customers and individuals who are hoping to patronize the company in future to increase the market shares of the company.

(b) The type of distribution channel the company could adopt

The company→company’s outlet merchandisers→consumer

II. The company-wholesaler→retailer-›consumer

III. The company→company’s agent→Retailer→consumer

IV. The company→company’s→a- gent →wholesaler→retailer→consumer

V. The company→ consumer

functions of the following channel members to the company

wholesaler:

A. Provide temporary storage of goods in the warehouses in order to allow’ more production of goods by the producers;

B. Promotion of the company products;

C. Sells on credit terms to retailers;

D. Provide market information to the manufacturers from the retailers.

E. Serves as a link between the company and the retailers.

II. Retailer:

A. Breaks bulk by purchasing goods in large quantities and selling in units to final consumers;

B. Provides products’ varieties to the final consumers;

C. Maintains close relationships with final consumers through personal contacts;

D. Links the wholesaler aid consumers;

E. Sells on credit terms to consume

Q2.Explain the following terms in marketing

(i) need (ii) want

(b)State four functions of marketing in a company

(c) Explain the four concepts of marketing

Answer:

a) Explanation of marketing terms:

(1) Needs are basic requirements for human existence and survival.

(ii) Wants: wants are desires for a product or service that consumers wish to satisfy:

(b) Functions of marketing in a company:

i. Marketing helps in identifying consumer needs and wants (market research)

ii. It assists in promoting a company’s product at the market outlet (merchandising)

iii. It helps in estimating the demand for a firm’s products (market forecast)

iv. It assists in setting prices for a fin’s product, using an effective pricing strategy.

v. It generates revenue for the firm through the sales of the company’s products

vi. It helps in making goods available to the target markets by choosing an effective distribution channel for the company’s products

vii. It recruits and trains the salesforce for sales promotion and personal selling activities

viii. It segments the market to meet the needs of different customers.

(c) Concepts of marketing:

i. Production concept: This orientation believes that consumers prefer products that are cheap and available. The concern of companies adopting this concept is to achieve economies of scale through effective and efficient production/distribution.

ii. Product concept: This philosophy proposes that consumers prefer products offering the most quality performance or innovative features. The concern of companies adopting this concept is to ensure high quality of its products, even if it is sold at high prices;

Selling concept: this orientation assumes that consumers and businesses, if left alone would not buy enough of a fin’s products except they are coerced to do so through aggressive sales and promotional efforts;

iv. Marketing concepts: This concept holds that the key to achieving organizational goals consists of determining the needs and wants of the target market and delivering the desired expectation more efficiently than competitors;

v. Societal marketing concept: This philosophy emphasizes the satisfaction of consumers and society’s long-term interest when a company makes marketing decisions.

How to pass WAEC Marketing exams

It’s important to make your West African Senior Secondary School Certificate Examination a huge success. The following ways are beneficial to candidates that wish to pass WAEC with flying colors:

1. Make adequate Preparation: By preparing very well for the WAEC Marketing Objectives and theory exams, candidates will be able to write the exams confidently.

2. Attending Extra moral Classes: The school teachers might not be able to complete the curriculum on time. On that note, it is advisable for students to attend tutorials that will enlightened the more on the right topics under The syllables.

3. Make good use of Past Questions:  The West African Examination Council, WAEC has a pattern of setting questions. Students that make good use of the WAEC Marketing past Questions and Answers will surely perform well in the exams. Try and practice the questions set on previous years.

4. Use WAEC Marketing Syllabus: The WAEC Marketing Syllabus has a list of topics to be treated for years. Candidates should ensures that they use the syllabus while studying and preparing for their exams.

Steps to Answer Questions

The following steps are crucial while trying to answer WAEC Marketing questions:

• Candidates are advised to always begin with the simplest questions.
• Adherence to the WAEC exams instructions are very important.
• Candidates should always seek clarity from the invigilators when there is confusion.
• All the required details should be carefully written or entered on the WAEC Answer booklet.
• Candidate’s handwriting should be very readable.
• It’s important to attempt the required number of questions.
• Candidates should cross check their answers before final submission.

Conclusion

Passing the WAEC Marketing exams is very easy. All that is required is to do the needful. Prepare on time, attend tutorials, use past Questions and syllabus and many more.

Those that want to know more about the WAEC Marketing questions and Answers should use the comments box hereunder.

Related Post

• WAEC Data Processing Questions and Answers
• WAEC Mathematics Questions and Answers
• WAEC Literature Questions and Answers
• WAEC Government Questions and Answers
• WAEC Computer Studies Questions and Answers
• WAEC Civic Education Questions and Answers
• WAEC Biology Questions and Answers
• WAEC Physics Practical Questions and Answers
• WAEC CRK/CRS Questions and Answers
• WAEC Geography Questions and Answers
• WAEC Chemistry Questions and Answers
• WAEC Registration form