WAEC Marketing Questions and Answers 2025/2026 (Expo/Runs) Objectives/Essay |Free Download PDF

Now you have a complete guide on Likely WAEC Marketing Questions and Answers to help you succeed. People may wish to have access to WAEC expo/runs in Marketing, but I tell you, the details on Objectives and theory Marketing WAEC Questions and Answers provided for you here is the best.

The West African Examination Council (WAEC) Marketing paper 1 and 11 (Objectives and Essay) schedule is available in the official WAEC Timetable. All the necessary materials will be provided by the management board for the smooth running of the exams. To pass WAEC Marketing with A1, keep reading fore latest news on correct WAEC Marketing answers.

WASSCE Marketing past Questions papers has been provided here to help you get ready for the questions that will be presented to you. Likely WAEC Marketing expo questions and Answers and how to answer the questions without wasting time are equally provided.

WAEC Marketing Objectives Questions and Answers

There are free WAEC Marketing Past Questions and Answers for you. Take your time and make good use of it while waiting for the latest update on Likely WAEC Marketing expo.

Below are Objectives WAEC Marketing Past questions and Answers: 

1. Sales promotion is important because it enhables a business to

• A.  locate customers in different areas
• B. fix prices for its products and services
• C. create competition between different products
• D. stimulate demand for its products

Answer: D (stimulate demand for its products)

2. An organizational factor that influences a manager’s decision to but raw materials from a particular source is company’s

• A. structure
• B. procedure
• C. reward system
• D. image

Answer: D (image)

3. The set of variables a confectionery company uses to execute its marketing strategy is marketing

• A. mix
• B.  tactics
• C. policy
• D. plan

Answer: A (plan)

4. A product that is brought frequently on impulse at lower price is

• A. convenience goods
• B.  industrial goods
• C. unsought goods
• D. speciality goods

Answer: A (convenience goods)

5. Air transport is preferred to other modes because it is

• A. faster in transporting goods for long distance
• B. affected by weather conditions
• C. suitable for door-to-door services
• D. relatively cheaper than other modes 

Answer: A (faster in transporting goods for long distance)

6. A person who carries out point-of-sales promotion is

• A. a merchandiser
• B. a retailer
• C. a wholesaler
• D. an agent

Answer: A (a merchandiser)

7. The Consumer buying behaviors that requires the least effort is ……..

• A Routine Buying
• B High Buying
• C Impulse Buying 
• D New Buying

The Correct Answer = C ( Impulse Buying)

8.The differentiation of a firm’s product from other competing goods is__________

• A. Coding
• B. Labelling
• C. Packaging
• D. Branding

The Correct Answer = B (Labelling)

9. Which of the following element is for external marketing environment is_____________

• A. Economic indices
• B. Company procedures
• C. Corporate culture
• D. Organization Policy

The Correct Answer= A ( Economics indices)

10. One of the following is a short term tools used in boosting turnover:

• A. Personal selling
• B Sales Promotion
• C. Mass media
• E. E-mail marketing

The Correct Answer = B ( Sales Promotion)

11. ………. Is an advertising leaflet that introduces the message off the advertisement

• A. Headline
• B. Photograph
• C. Margin
• D. Cut-out

The Correct Answer= A ( Headline)

12. The Amount of money charged for…..

• A. Fare
• B. Price
• C. Revenue
• D. Cash

The Correct Answer= B (price)

13. Which of the following best explain the process of collecting and Analyzing information about the external marketing environment?

• A. Market Segmentation
• B. Environmental management
• C. Marketing Research
• D. Marketing Management

The Correct Answer= C ( Marketing Research)

14.  All are examples of institutional consumers excerpt?

• A. Hotels
• B. Schools
• C. Hospitals
• D. Households

The Correct Answer=D ( Households 

15. E-mail marketing is also Called…..?

• A. E-mail Order
• B. Direct purchase
• C. Internet Business
• D. Electronic banking

The Correct Answer= C ( internet Business)

16.The willingness and ability to identify business opportunity, establish and operate it successfully is________

• A. Distribution
• B. Wholesaling
• C. Entrepreneurship
• D. Purchasing

The Correct Answer = C ( Entrepreneurship)

WAEC Essay Marketing Questions

1(a) State five factors that a manufacturer would consider before setting prices for his products.

(b) Explain five advantages of television over electronic billboard as a medium of advertising

2.(a) List two components each of the 4P’s of marketing

(b) List and explain four external factors affecting the marketing environment

3.(a) JK Ltd, a Nigerian company decides to expand its operational to the South African Market.

State four reason that would have necessitated the company’s decision

(b) JK Ltd, a Nigerian company decides to expand its operational to the South African Market.
List and explain four entry modes the company could use to enter the South African market

How to pass WAEC Marketing exams

It’s important to make your West African Senior Secondary School Certificate Examination a huge success. The following ways are beneficial to candidates that wish to pass WAEC with flying colors:

1. Make adequate Preparation: By preparing very well for the WAEC Marketing Objectives and theory exams, candidates will be able to write the exams confidently.

2. Attending Extra moral Classes: The school teachers might not be able to complete the curriculum on time. On that note, it is advisable for students to attend tutorials that will enlightened the more on the right topics under The syllables.

3. Make good use of Past Questions:  The West African Examination Council, WAEC has a pattern of setting questions. Students that make good use of the WAEC Marketing past Questions and Answers will surely perform well in the exams. Try and practice the questions set on previous years.

4. Use WAEC Marketing Syllabus: The WAEC Marketing Syllabus has a list of topics to be treated for years. Candidates should ensures that they use the syllabus while studying and preparing for their exams.

Steps to Answer Questions

The following steps are crucial while trying to answer WAEC Marketing questions:

• Candidates are advised to always begin with the simplest questions.
• Adherence to the WAEC exams instructions are very important.
• All the required details should be carefully written or entered on the WAEC Answer booklet.
• Candidate’s handwriting should be very readable.
• It’s important to attempt the required number of questions.
• Candidates should cross check their answers before final submission.

Conclusion

Passing the WAEC Marketing exams is very easy. All that is required is to do the needful. Prepare on time, attend tutorials, use past Questions and syllabus and many more.

Those that want to know more about the WAEC Marketing questions and Answers should use the comments box hereunder.

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